The Principles of Grit
This project was inspired by Angela Duckworth. Angela Duckworth is the founder and CEO of Character Lab, a nonprofit whose mission is to advance scientific insights that help children thrive. During the Pandemic of COVID there was a campaign slogan called "P.A.C.T.". This acronym stood for Patience, Action, Consistency, and Time, and was used across education systems in America when schools shut down. I believed there were stark similarities of having these characteristics, and comparing them to the characteristic of grit. Duckworth does a Ted Talk on the effects of Grit and success in most all endeavors in life, and how grit makes or breaks how successful we are at completing short and long term goals. Inspired by this I created a campaign of 4 posters, an infographic of how grit affects all of us, and an animated typographic movie to remind us that failure sometimes is part of the process, we just have to get back on our feet and keep moving forward.