This project showcases my ability to translate meaningful concepts into impactful designs, drawing inspiration from Angela Duckworth’s groundbreaking work on grit—a blend of passion and perseverance that fuels success. Inspired by Duckworth’s TED Talk and the resilience demonstrated during the COVID-19 pandemic, I developed a campaign centered on the "P.A.C.T." framework (Patience, Action, Consistency, and Time), widely recognized in American education systems during school closures.
Key deliverables include:
A series of four posters, creatively visualizing the principles of grit and the "P.A.C.T." framework.
An infographic, presenting the science of grit and its influence on achieving goals, both short- and long-term.
An animated typographic film, highlighting the importance of resilience, embracing failure, and persevering through challenges.
This campaign reflects my expertise in crafting cohesive visual narratives that inspire and inform. It demonstrates my skills in conceptual development, graphic design, and multimedia storytelling—tools I’m eager to bring to your team to elevate your brand's message. Let's collaborate to turn your vision into designs that resonate and drive impact.
