For over 129 years, Abercrombie & Fitch has earned a reputation for quality, comfort, and style. Inspired by the brand’s legacy and commitment to inclusivity and innovation, I developed a contemporary design concept to elevate their visual identity while honoring their iconic aesthetic.
This project includes:
3D-rendered packaging, featuring a premium A&F box and protective plastic bag adorned with their signature moose logo, ensuring both style and practicality.
Retail assets, including updated bag designs, price tags, and cohesive branding elements that reflect the brand's timeless yet modern appeal.
T-shirt concepts, with four unique designs inspired by a deep dive into Abercrombie’s past and present collections, perfectly aligned with their style ethos.
This project showcases my ability to blend tradition with innovation, using design to reinforce a brand’s core values while adapting to modern tastes. For additional details or to view individual assets, please email me at ryantlantz@gmail.com.
Let’s work together to reimagine your brand’s future.
